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Sales Fundamentals

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Duration: 2 Days

Overview:
The New Horizons ‘Sales Skills: Fundamentals’ Program teaches participants the fundamentals of the selling process. In the Fundamentals course, participants learn how to understand sales terminology, establish professional behaviour, handle clients, and create effective sales presentations. Participants then learn further crucial skills of how to build relationships with clients, help clients envision their needs, negotiate to meet the identified needs, study the market, and how to close and follow up after the sale. Program activities cover researching clients, and implementing a consulting strategy to develop solutions for clients. Further, the participants will do exercises in connecting with clients, prospecting and networking, and responding to objections. The manual is designed for quick scanning in the classroom and filled with interactive exercises that help ensure participant success.Learn advanced sales strategies to improve sales and client relationships.
Target Audience:
This program is aimed at anyone who is starting out in a sales-position or business development role or who has developed their skills via trial and error, without any formal training.
Key Participant Benefits:
  • Provides strategies to help sales people establish effective sales behaviours
  • Increase participants’ people skills to increase rapport
  • Provides steps to help create an effective prospect pipeline
  • Provides strategies to assist customers/clients envision a win/win outcome
  • Increase participants’ skills in understanding the market landscape and create a sales strategy
  • Provides steps to effectively complete (close) the sale and ensure on-going customer satisfaction
Key Business Benefits
  • Increases revenue potential
  • Increases customer database, potential goodwill and image of the organisation
  • Decreases costs of restaffing (through ineptitude), trial and error, lost productivity and the negatives associated with poor customer interaction
Outline:
Lesson 1: Sales fundamentals
Lesson 2: Your professional self
Lesson 3: Handling clients
Lesson 4: The sales presentation
Lesson 5: Gaining customer commitment
Lesson 6: Studying the market
Lesson 7: Developing a winning strategy
Lesson 8: Effectively closing a sale
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