In this course, students will track and analyse your websites and applications.
Target Audience:
This course is for any individual who will use a computer to access and utilise Google Analytics to strengthen their marketing initiatives and increase the number of conversions or sales from their website as a part of business requirement.
Pre-requisites:
Before attending this course, students must have basic computing skills, such as opening, closing, and saving documents. Experience with web browsing, emails and handling attachments in mail is recommended.
At Course Completion:
After completing this course, students will be able to:
Describe the basics of Google Analytics
Create and activate a Google Analytics account
Manage a Google Analytics account
Explore goals and funnels in Google Analytics
Examine the significance of filters in Google Analytics
Identify and interpret various Google Analytics reports
