Writing Dynamics™
Location:
Melbourne
Brisbane
Date:
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09 Feb 12 - 10 Feb 12
{None}
9:00 AM - 5:00 PM
Duration: 2 Days
Price:
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Learning Method:
Instructor Led
Overview:
Writing DynamicsTM shows you how to handle these challenges. How to get the reader’s attention. How to ensure your key message is understood. How to save you and your reader time.
Module 1: A “Tried and True” Writing
Introducing the McLuhan & Davies Five-Step Writing ProcessTM
Applying the Five-Step Writing ProcessTM to all forms of writing
Being more creative, organized and structured
Being your own editor
Module 2: The One-Minute EditorTM - Quick checks on quality!
Adapting a document from hard-copy to online
Achieving Clarity, Impact and Influence
Mapping and Brainstorming Techniques
Making your text communicate visually
Professionally editing your text (The Editor’s Six ObsessionsTM)
Beating Writer’s Block
Handling today’s reader
Understanding that everyone can write!
Module 3: Selling Yourself Through Your Writing
Handling the Skim Reader
Writing strategies to sell your reader
Writing fast, but accurately
Checking your grammar
Selecting readable typefaces
Creating energy in your writing to connect with your reader
Persuading your reader to read
Module 4: Tricks of the Editor’s Profession
Saying “No” persuasively
Getting started
Managing time
Writing (and planning) effective procedural manuals
Structuring your document in nine ways
Writing a persuasive Table of Contents
Adjusting your writing style to connect with all audiences
Module 5: What’s the Difference Between Technical and Non-Technical Writing?
Writing for the non-technical reader
Preparing text for the general public
Crafting the perfect report
Understanding the true craft of writing
Saving time through better planning
Module 6: Your Hot Topics
Composing effective e-mails
Writing the special sales letter
Writing for the digital audience
Writing effective customer service letters
Handling lateral and logical readers
Writing for web pages, Internet, etc.
Making your writing more “personal”
Point-Form technique
Adjusting your writing tone to convince
Course Ratings Averaged from 204 responses. Instructor's Knowledge Training Quality Training Objectives Training Overall Courseware Quality
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