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Home > Professional Development > Business Communication > Writing Dynamics™
Writing Dynamics™
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| Learning Method: |
Instructor Led |
Overview: |
| Writing DynamicsTM shows you how to handle these challenges. How to get the reader’s attention. How to ensure your key message is understood. How to save you and your reader time. |
| Module 1: A “Tried and True” Writing |
- Introducing the McLuhan & Davies Five-Step Writing ProcessTM
- Applying the Five-Step Writing ProcessTM to all forms of writing
- Being more creative, organized and structured
- Being your own editor
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| Module 2: The One-Minute EditorTM - Quick checks on quality! |
- Adapting a document from hard-copy to online
- Achieving Clarity, Impact and Influence
- Mapping and Brainstorming Techniques
- Making your text communicate visually
- Professionally editing your text (The Editor’s Six ObsessionsTM)
- Beating Writer’s Block
- Handling today’s reader
- Understanding that everyone can write!
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| Module 3: Selling Yourself Through Your Writing |
- Handling the Skim Reader
- Writing strategies to sell your reader
- Writing fast, but accurately
- Checking your grammar
- Selecting readable typefaces
- Creating energy in your writing to connect with your reader
- Persuading your reader to read
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| Module 4: Tricks of the Editor’s Profession |
- Saying “No” persuasively
- Getting started
- Managing time
- Writing (and planning) effective procedural manuals
- Structuring your document in nine ways
- Writing a persuasive Table of Contents
- Adjusting your writing style to connect with all audiences
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| Module 5: What’s the Difference Between Technical and Non-Technical Writing? |
- Writing for the non-technical reader
- Preparing text for the general public
- Crafting the perfect report
- Understanding the true craft of writing
- Saving time through better planning
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| Module 6: Your Hot Topics |
- Composing effective e-mails
- Writing the special sales letter
- Writing for the digital audience
- Writing effective customer service letters
- Handling lateral and logical readers
- Writing for web pages, Internet, etc.
- Making your writing more “personal”
- Point-Form technique
- Adjusting your writing tone to convince
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